The growth of social media and the dominance of smart mobile devices are currently reshaping the nature of journalism. On the reporting side, citizen journalism flourishes. On the consumption side, a large fraction of conventional media users turn to social media for information purposes, due to their direct nature and the collaborative filtering that takes place in their social circles.
These two sides reinforce the use of social media for informational purposes. However, they also fuel the spread of rumors and false news. In the “word-of-mouth 2.0” age it is particularly difficult to distinguish what’s accurate amongst the noise. During the short period just after the emergence of a news story in social media and before it actually spreads, it’s extremely critical to validate the authenticity/truthfulness of the story. This is the gap TruthNest has tried to fill.
TruthNest employs the latest technology to deliver a holistic analysis including a plethora of social dimensions, automatic controls and metrics in order to enable media organizations and journalists to:
Detect emerging stories early in social media, before they hit the mainstream news
Reveal a wealth of properties about the source and the content with one-click, using TruthNest deep comprehensive analysis
Use TruthNest’s credibility score to rate emerging information, based on metrics regarding the contributor, content and context
TruthNest uses state-of-the-art Machine Learning and Quantitative Analysis technologies to deliver valuable insight concerning both semantics and network-level properties that matter to the media professional. We introduce several innovations, specifically designed to improve journalistic work.
TruthNest is powered by an Artificial Intelligence engine that handles Natural Language Processing and a Quantitative engine that crunches a massive flow of Big Data from social media.
Social Media analytics technology involves a great level of innovation and applied science. ATC has an extensive experience in large scale R&D projects: We have led and directed several European Commission projects and partnered with international Industry and Media leaders as well as top-tier universities. As a consequence, we possess a deep knowledge and understanding of innovative technologies and the Science that propels them, often as early as from the very point that they are born. We contribute to the vision and the evolution of these technologies, instead of merely being early adopters.
For more information or for arranging a demonstration of the service please send us a message
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